Company News, Marketing News

AmorePacific’s K-Store Concept Expands in North America

70 'Aritaum' locations across the US, with more to come.

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By: Christine Esposito

Editor-in-Chief

With Korean skincare one of the hottest trends in beauty right, and a new chain of boutiques (owned by AmorePacific) is offering women a one stop shop for all their “K-beauty” needs. Aritaum shops—from the words for beauty and place in Korean—feature a large, but curated collection of premium Korean beauty products in North America with AmorePacific brands that include IOPE, Laneige, Mamonde, Hanyul and Sulwhasoo.   The boutiques also offer a wide selection of makeup, bath and body and hair ca...

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